Cookie policy

A cookie is a small file a website asks your browser to store. Some are needed for the site to work at all; others exist to measure how the site is used or to attribute an advertising click. This page lists every category we use, and you decide which of the optional ones to allow.

We also use local storage — a similar browser mechanism — to remember which advertising campaign brought you here, so that a lead you submit can be attributed correctly. That data stays in your browser until you submit a form or clear it.

These cannot be switched off. They carry no advertising identifiers and are not used to profile you.

These tell us which vehicles and pages get attention, and where people abandon a form, so we can fix what is not working. Nothing is set until you accept.

These let us measure which adverts led to an enquiry and show relevant Isuzu offers on other sites. Declining them does not mean you see no advertising — only that it will be less relevant.

The site works normally. We apply Google Consent Mode v2, which starts with every advertising and analytics signal set to denied. Until you accept, no cookie is written and no identifier is sent — Google receives only a cookieless signal it uses for aggregate modelling.

The Meta Pixel does not load at all unless you accept advertising cookies, so Meta receives nothing from your visit. If you do accept, Meta receives the pages you view, the vehicle you are looking at, and the fact that you sent an enquiry, booked or tapped WhatsApp — never what you typed into a form. It is never used on our careers pages.

Our own measurement continues, but it records no direct identifier: your IP address is truncated before storage and the visitor value we generate is re-salted daily. It cannot be traced to you or joined across days.

Choose Cookie settings at any time, here or at the foot of any page. Refusing a category you had accepted stops it and deletes its cookies from your browser. You can also block or delete cookies entirely in your browser — though the strictly necessary ones being blocked may affect how the site behaves.

For the wider picture of how we handle personal data, see our privacy notice.